

There have been mixed reviews for the Maybelline Lifter Serum Concealer ($13.99, 18 shades), and I’m honestly shocked by the negative reviews that I’ve seen. Due to the polarizing reviews, I wanted to give this some extra attention before posting my review, but my thoughts haven’t changed. For my dry, eczema-prone, early 40s skin, the Maybelline Lifter Serum Concealer is a hit! It is easy to use, has a satin finish, wears incredibly well with minimal creasing (even without powder), and has great coverage. I do agree with the complaints that it is not full coverage; it is pretty solid medium coverage. However, I do think it builds to a high-medium coverage. Of course, if you don’t have much to cover, you’ll likely experience it as a full-coverage concealer because it has a lot of pigment. In my opinion, as this formula blends out, it also sheers out, so it just never fully covers my dark under eyes or hyperpigmentation. But it still does a great job, and with the satin finish, it looks really nice under my eyes and as a foundation.
TL;DR – scroll down for a chart that sums everything up.
As I’ve mentioned in the past, creasing will happen, especially as we age and expression lines and wrinkles deepen. With the Maybelline Lifter Serum Concealer, I can get about 3 hours of wear before it settles into the deepest crease under my eyes, but you can not see it from a normal viewing distance. For me, when the pigment starts collecting in the lines so much that I can see it from a distance, I’m not happy. When worn unset, the Maybelline Lifter Concealer stays put really well for me. I do pat out minor creasing that I see, but it wasn’t necessary until almost 6 hours of wear, and it isn’t a big deal for me to do that. When I pair this concealer with my go-to NARS Light Reflecting Powder, creasing was a little worse by the end of the day (about 10 hours), but it was nothing super noticeable. The LA Girl Yellow Brightening Setting Powder (not affiliated) pairs really well with this concealer, and I only had creasing in the deepest crease under each eye. However, it is a drier, more mattifying powder than NARS Light Reflecting, so the combination does sacrifice the beautiful satin finish.
While I personally think the formula is easy to use, I do want to warn you that it dries quickly for a concealer that isn’t a matte finish. It has a dry-down and sets, which help its longevity, but if you don’t get to blending soon enough, you may have some trouble moving it around. I blend it soon after I put it on my face, so I can’t say for certain, though. It has a thicker texture with a slight tackiness, but I haven’t found it to be an issue for application or wear. It blends out well with both a brush and my fingers. I do prefer how it sits on my dry skin when I use my fingers to apply this concealer. It dries down more matte when I apply it with a brush. I’ve used both the Morphe M131 Round Paddle Concealer Brush and the Sigma F64 Soft Blend Concealer Brush without issues.














