I just want to have a quick chat about removing the apprehension around purchasing products that aren’t permanent. Don’t shy away from limited-edition releases. If you’re an “average” makeup consumer (like you have a makeup bag or drawer), then you’re going to love that item and use it up. By the time it is gone, you’ll either be ready to try something new or there will be a better product on the market.
On the other hand, if you’re a makeup “enthusiast” or “collector”(you can’t imagine everything fitting into one drawer), then you may not likely finish that product anyway. And if you do finish it, it’s still true that it will take a long time, and since you’re an enthusiast, you’ll be buying something new anyway. Or you already have another similar item that can take its place.
If you watch beauty videos on YouTube, you have likely heard several people say they can’t keep or use limited-edition products because their audience can no longer purchase them. Well, that circumstance does not have to apply to you. You don’t have to adopt that thought process just because someone you like watching thinks that way. When you find that someone is using a product you want, but can’t purchase, it can be disappointing. I understand that completely. But the truth is, there is always something similar. And since we all have different coloring, sometimes a similar item may work even better for you. For example, if you see someone using a pink blush that was limited edition, you can just use any pink blush that suits your features to get that look.
What about discontinued products?
The same sentiment can apply here too. With the recent news that Becca Cosmetics will be closing its doors in September 2021, we’ve seen a lot of talk of buying backup products from the brand. I know how tempting that may seem, but if the brand was already struggling to sell products, a lot of that inventory is already old. So you’ll likely be buying an old product and hoping it doesn’t go bad before you get to use it.
And again, something new will take its place. We are highly adaptable, once you have moved on to a new product, it won’t be long before you can’t remember how the old one operated. We also tend to remember things as being better than they were in reality, so chances are it wasn’t even that great. You’ve just convinced yourself it was because you loved it so much. This memory bias is called rosy retrospection or rose-colored glasses if you are interested in learning more about it. And there is nothing wrong with remembering things positively. I’m just pointing out that you can love something different just as much, if you give it a chance.
So, don’t be afraid to show some love to your limited-edition and discontinued items. Even the most change-averse person (speaking for myself) can manage to enjoy the experience of trying something new when it is time to let an old item go.
Thanks for reading, I truly appreciate your time. Do you avoid limited edition products? Why or why not?
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**Disclaimer: I purchased all products featured with my own money. For my full disclosure policy, click here.