I first talked about this blush back in July 2020 and I finally decided it was time to give it a try for myself. There are only 3 shades in this lineup and I purchased 360 sweet seduction. There is a lighter shade called 320 love me as well as a darker, more vibrant shade called 345 hot and frenzy.
I’m so glad I decided to give this a try because I love it just as much as the discontinued baked version of the Trublend blushes. The baked version was offered back when Covergirl was still owned by P&G and they weren’t cruelty free. If you don’t know, Covergirl is now owned by Coty and went cruelty free back in 2018.
It isn’t dusty or messy when I dip my brush in the pan and it blends easily. It has a beautiful satin finish and it doesn’t accentuate any texture. The name suggests high pigment and while I do think this is nicely pigmented, I don’t think this particular shade is over the top. It does have enough pigment that I do not need to build it up, but I definitely don’t need to be careful. I did build it up just to see how the formula would react. It builds well on itself without going patchy.
I have heard mixed reviews about this range depending on the shade reviewed, which is unfortunate. I hope the brand can address the inconsistencies and maybe pave the way for an expanded shade range in the future. I know the drugstore isn’t known for having a wide range for color cosmetics, but one can hope. As usual, if you are interested in this product I’d suggest Walmart or Target where it is between $7.41 and $7.99 respectively. If you prefer shopping at Ulta, CVS, or Walgreens you will find this line there, but it is $10.99.
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