While I do think Urban Decay’s newer color schemes should be released under a new name (rather than being part of the “Naked” line), from a business perspective, I can see why they stick with the Naked theme. People love the Naked series and it has a lot of hype behind the collection. So having that name attached guarantees both new and repeat customers that might otherwise overlook a new product line from the brand. Like it or not, it seems to be working for them. I enjoy Urban decay shadows and these are no different.
The Naked Cherry Palette typically retails for $49.00 but today (April 23, 2020) it’s been marked down to $24.50 on urbandecay.com. According to the Urban Decay promotions page, this sale ends May 2, 2020, 11:59 PM PST.
What are your thoughts on the Urban Decay Naked palettes? Let me know in the comments.
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