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If you are like me and have been waiting for a glowy bronzer to be released, then the **Armani Luminous Silk Creamy Bronzing Powder could be worth checking out. Although it is listed as a **Nordstrom exclusive, you can also find the Luminous Silk Bronzing Powder directly from the **Armani Beauty website. The brand suggestions for picking a shade made me concerned that none of the four shades would work for me. The recommendations are based on their Luminous Silk Foundation shades.
- Shades 90 and 100 – Armani Luminous Silk Shades 1.5 to 5.25
- Shades 100 and 110 – Armani Luminous Silk Shades 5.5 to 8
- Shades 110 and 120 – Armani Luminous Silk Shade 8.25
I’m unsure who at Armani decided on these suggestions, but they don’t seem accurate. To explain why these suggestions concerned me, the Armani Luminous Silk Foundation goes much deeper to shade 15. So why wouldn’t they create shades for their foundation in shades 8.5 through 15? Clearly, someone at the brand didn’t think the shades would work for that deeper range.
So anyway, I ordered shade 110, and I wear 8.75 in Armani’s Luminous Silk Concealer. I have tested the foundation in shade 9 in the past, and it was too neutral for me, but it has a workable depth. Basically, I’m darker than the suggested foundation shades for the darkest bronzers in this range. Despite the confusion, shade 110 works well for my skin tone without any difficulty. So the deepest bronzer shade, 120, is not a lost cause for those darker than me. If you need more shade references, I wear NARS Tahoe most often, and Estee Lauder Double Wear 4W4 is also a good match.
**Armani Beauty Website | $ SalePrice $ 59.00 RegularPrice |
| Armani Beauty Luminous Silk Creamy Bronzing Powder – Bronzer | Shade: 110 – Sun Embrace | |
| $ SalePrice $ 59.00 RegularPrice |
| Armani Luminous Silk Creamy Bronzing Powder | |
| $ 59.00 SalePrice $ 59.00 RegularPrice |
| ARMANI beauty Luminous Silk Creamy Bronzing Powder in 110 at Nordstrom | |

As promised in the claims, the Armani Luminous Silk Bronzer does have a glow. As you can see in the close-up of the compact above, the mica particles are clearly visible when looking at this bronzer in the pan. However, I don’t see any sparkle on my face after applying it. It gives a more noticeable glow than the now discontinued NARS Bronzing Powders, which also have a sheen. You can see the Armani Bronzer in 110 compared to the NARS Bronzer in the shade of Punta Cana further down.
**Armani Beauty Luminous Silk Bronzer 110, $59

Sometimes, you can see this type of shimmer when standing in direct sunlight or harsh overhead lighting. I haven’t picked up on any shimmer when I’ve worn this, but I haven’t had the opportunity to see it in sunlight. In some overhead lighting, I did think my forehead looked extra shiny, but I was also in a humid climate at the time, so I can’t be sure the bronzer was the issue. I will warn you though, that the Armani Beauty site lists the Luminous Silk Creamy Bronzers as being “warm shimmery shades.” If you can find them in store at Nordstrom, you may want to check them out in person before purchasing.
UPDATE May 24, 2024: I still don’t see the mica particles on my face when it is applied in most lighting. However, now that I’ve been able to wear it on sunny days outside, I can see the mica particles in sunlight, but I have to look for them very closely. If you don’t like a glowy bronzer, you aren’t likely interested in this one anyway. However, if you prefer a glowy bronzer but don’t want to look sparkly, I personally enjoy the Armani Luminous Silk Creamy Bronzer and haven’t had any issues with it. I will point out, though, that I don’t have to build this up very much for my skin tone (NARS Natural Radiant Tahoe). It is possible that if you like a stronger bronzer look than me or are darker than me (so you may have to apply more product) you would see more sparkle. For reference, the L’oreal Lumi Bronzer (03 deep) is a shimmery bronzer that I can clearly see the sparkles on my skin.
UPDATE November 26, 2024: I will warn you that the shimmer in this formula can also be more noticeable (even in the house) if you apply it with a brush that is too dense. Just something to keep in mind.
Comparison Swatches (Armani Luminous Silk Bronzer 110 vs MUFE 40 Warm Pecan and NARS Punta Cana)

When applied, the Armani Luminous Silk Creamy Bronzing Powder is more radiant than the old NARS bronzer formula. It doesn’t look bad or accentuate texture in an obvious way, but I don’t agree with the brand’s claim that it helps blur and smooth texture. It doesn’t draw attention to anything, despite the glow it gives. I agree with the brand’s claim that it is easy to blend. While I’m unsure if it lasts 24 hours (as they claim), I haven’t experienced any fading during wear.
**Armani Beauty Website | $ SalePrice $ 59.00 RegularPrice |
| Armani Beauty Luminous Silk Creamy Bronzing Powder – Bronzer | Shade: 110 – Sun Embrace | |
The price of this bronzer is high at $59, but it is large, with 18g of product. For pricing reference, the Guerlain Terracotta Bronzer is $60 for 8.5g, the Charlotte Tilbury Airbrush Matte Bronzer is $58 for 16g, and the Dior Forever Natural Bronzer is $50 for 6g. I want to point out that on the Nordstrom website, the Armani Luminous Silk bronzer is listed as being made in France, but my packaging says it is made in China. One review on Nordstrom noticed the same thing on their box, so I wanted to be sure to mention it.
I love a bronzer with some sheen, so I’m happy with this purchase. It did take me some time to warm up to it, though. I have been wearing the MUFE matte bronzer lately, so switching to something with this much glow took a minute to get used to. I’m excited to have a glowy bronzer that hasn’t been discontinued since the old NARS formula has been my go-to bronzer.
Thanks for reading 😊
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- Blush Index
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Oh! That’s interesting about the location discrepancy. Good catch! And Armani does make strange decisions when it comes to their bronzing products, like the liquid drops having so few options too.
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